Using the DISC Personality Profile for marketing and selling is a powerful took. According to Wikipedia, the “DISC assessment is a behavior assessment tool based on the DISC theory of psychologist William Marston. Marston’s theory centers around four different personality traits: Dominant, Inspiring, Supportive, and Conscientious.” The quadrant is also broken out into Outgoing and Reserved...Read More

Marketing is a tricky beast. Although internet analytics have enabled marketers to get closer to producing a measurable ROI on campaigns, efforts and strategic messaging, marketing “success” is hard to measure and track. (And therefore hard to prove value to some clients at times.) When I was introduced to neuromarketing, it was like the heavens...Read More

More and more people are using their phone, tablet, and other devices to search and find businesses. While this convenience is great for users, website owners are faced with the reality that their site is not mobile-friendly. This is not only a headache for users but also a loss in business opportunity. A responsive website is extremely critical...Read More

The term way-finding is often used in hospitals and corporate settings where one needs to make their way through a maze of floors and corridors to get to his/her destination. And urban planners use it to help visitors navigate busy city streets. But today, every retailer and business owner should be thinking about way-finding. What...Read More