Using the DISC Personality Profile for marketing and selling is a powerful took. According to Wikipedia, the “DISC assessment is a behavior assessment tool based on the DISC theory of psychologist William Marston. Marston’s theory centers around four different personality traits: Dominant, Inspiring, Supportive, and Conscientious.” The quadrant is also broken out into Outgoing and Reserved...Read More

Marketing is a tricky beast. Although internet analytics have enabled marketers to get closer to producing a measurable ROI on campaigns, efforts and strategic messaging, marketing “success” is hard to measure and track. (And therefore hard to prove value to some clients at times.) When I was introduced to neuromarketing, it was like the heavens...Read More